Africa Beyond Travel (ABT)
Background
Africa Beyond Travel (ABT) is a brand dedicated to showcasing Africa's rich culture, diversity, and potential through beauty, podcasting, nation branding, and consultancy. They aim to elevate Africa's global standing by breaking stereotypes and inspiring change. ABT approached us with a challenge: to create a distinctive logo that highlights their unique journeys in the crowded travel market and reflects their transformative mission and multifaceted approach.
Our Process
We created a logo featuring a custom font that is bold and expressive. The sleek lines and modern look reflect ABT's forward-thinking while honouring Africa's rich heritage. The colour palette, inspired by Africa's landscapes and cultures, includes rich greens, sunset oranges, and golden yellows to evoke warmth, vitality, and adventure. A custom font family balances modernity and tradition, ensuring readability and consistency. We also created comprehensive brand guidelines to ensure consistent use of the logo, colours, typography, and tone of voice across all channels.
Outcome
The refined brand identity significantly enhanced ABT's recognition and credibility, increasing engagement from their target audience. The cohesive visual identity and consistent brand elements strengthened the emotional connection with the audience, solidifying ABT's position as a leader in transformative travel experiences. The new website and marketing materials effectively showcase ABT's values, vision, and commitment to excellence, further reinforcing their unique offerings in the travel market.
