Anathoth
Background
Anathoth Consults Global, a consulting firm dedicated to fostering personal and professional growth, approached our agency with a significant challenge. Despite offering an array of services—from training programs to consultancy services—their brand identity lacked coherence. This inconsistency posed a barrier to building trust and credibility with their target audience. To tackle this, Anathoth Consults decided to refine their brand identity to effectively communicate their values, mission, and unique approach to consulting.
Our Process
We conducted stakeholder interviews, market analysis, and audience research to understand Anathoth Consults. Our goal was to develop a brand identity reflecting their core values and mission that also resonates with their audience. We created a distinctive logo with a symmetrical triangle symbolising growth and stability, praying hands for spirituality and guidance. We curated a colour palette of calming blues and earthy greens to evoke a sense of balance and harmony. A custom font family balanced professionalism and approachability, forming the cohesive foundation of Anathoth Consults’ brand identity.
Outcome
The culmination of our efforts yielded a transformational outcome for Anathoth Consults Global. The newly crafted brand identity not only captured the essence of their values and mission but also established a profound connection with their target audience. The logo, with its symbolic representation of growth and spirituality, became emblematic of Anathoth Consults’ guiding principles. The chosen colour palette, infused with calming hues, fostered emotional resonance and credibility. Moreover, the custom font family lent a distinct voice to the brand, reinforcing its professionalism and approachability across diverse touchpoints.
