Aviclah
Background
Aviclah, a luxury furniture company based in Nigeria, wanted to build a reputation for elegance, quality, and innovation. By combining traditional craftsmanship with modern design, Aviclah seeks to attract customers who want unique furniture that reflects both heritage and contemporary style. However, as a new company, Aviclah faced a major challenge: they needed a clear and strong brand identity to effectively communicate their values and attract their target audience.

Our Process
We understood Aviclah's challenges and goals, then created a logo with a word mark and brand name. The word mark has a central triangular shape with additional triangles radiating outward. The warm orange colour of the word mark symbolises creativity, warmth, and luxury. The brand name "Aviclah" is in a modern, sans-serif font, giving a sleek and professional look. The gunmetal colour of the text contrasts with the orange word mark, ensuring it stands out. The geometric word mark honours traditional African design, while the modern font shows AVICLAH’s contemporary style.
Outcome
The new brand identity captured their values and mission while connecting deeply with their target audience. The logo, symbolising heritage and modernity, became a key representation of Aviclah’s principles. The warm colours created emotional appeal and credibility. The modern sans-serif font gave the brand a distinct, professional voice. The sophisticated logo design resonated with affluent customers who value exclusivity, quality, and cultural richness. This stronger brand identity made Aviclah more memorable and recognizable, positioning them as a leader in the luxury furniture market in Africa.





