JP & Co
Background
JP & CO Holdings, a prominent real estate and consultancy agency, approached our agency with an important goal: to create a clear and compelling brand identity. Despite their extensive range of services, they lacked a consistent visual identity that effectively communicated their core values and business essence. This inconsistency made it difficult for them to build trust and credibility with their target audience. JP & CO Holdings realised they needed a strong, unified brand identity to showcase their professionalism, reliability, and commitment to excellence.
Our Process
To address JP & CO Holdings' branding challenges, we explored their goals, values, and market position to create a unique brand identity that connects with their audience. We designed a stylized "JP" icon resembling a house, symbolising their real estate focus, with clean lines and geometric shapes for a modern look. The negative space forms a slanted roof, evoking stability, reliability, and growth. A bold, confident typeface complements the geometric icon, while a deep blue hue reflects professionalism and trustworthiness, and a gold accent adds sophistication and luxury.
Outcome
We created a transformative brand identity for JP & CO Holdings, highlighting their dual focus on real estate and consultancy. The new logo icon symbolises their commitment to high-quality solutions, reinforcing stability, reliability, and growth. Their refreshed identity strengthened their market position, enhanced credibility, and resonated strongly with their audience, becoming a cornerstone of their visual identity.
