Nzuri Developers

Background

Nzuri Developers, a luxury construction company dedicated to crafting elevated living experiences, sought our agency's expertise to refine their brand identity. Despite their commitment to precision, warmth, and luxury, Nzuri struggled to establish a meaningful connection with their audience. Thus, our task was clear: develop a comprehensive brand identity that accurately communicates Nzuri Developers' values, vision, and unique selling proposition to their target audience.

Our Process

We commenced with conducting interviews with the founders to glean insights into their values, vision, and mission. Next, we carried out extensive research into their competitors to identify ways to differentiate opportunities of differentiation. The goal was to create a brand identity that resonated with their upscale audience, establishing trust and credibility while setting them apart in the luxury construction market. From symbolism to typography, every element was meticulously designed to capture Nzuri's essence of precision, warmth, and luxury, ensuring consistency and coherence across all touchpoints.

Outcome

In the first months of rolling out the rebrand across key touchpoints, Nzuri experienced increased engagement and interest from high-end homebuyers, investors, and partners. The new logo, featuring a blossoming flower within an isometric hexagon, symbolised growth, elegance, and cultural richness, reflecting Nzuri's commitment to luxury living. This visual identity, and a rich blue and gold colour palette and custom typography, elevated Nzuri's brand. The implementation of brand guidelines ensured consistency across all marketing channels and touchpoints, ensuring cohesiveness.

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Contact

Wood Street,East Grinstead, England, United Kingdom, RH19 1UZ.

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