We live in a digital-first world!

Thanks to the internet, most businesses, whether new or old, now operate on a global stage, even if they realise it or not.

Gone are the days when graphic design for businesses simply meant creating a few posters or handing out fliers at an event.

Today,  you need the right visuals to complement your marketing efforts. Your audience needs to see it and resonate with it. And even if you don’t realise it, your visual identity shows up everywhere, right from your Instagram posts to your product packaging, and social media posts.

Essentially, it shows up everywhere your digital presence exists.

Yet, some small business owners or founders, out of ignorance or pure nonchalance, overlook how poor design can quietly drive potential customers away.

If you scroll through the average small business’s social media page, you’ll see one of the following:

Cluttered layouts, mismatched colours, low-quality images, random logo placement or even inconsistent branding. You’re guaranteed to see at least one or two of some of the things written above (trust us, we’ve checked).

These mistakes could be costing you leads and revenue, and you might not even know it!

In this article, we’ll break down what poor design really looks like, how it affects the way customers perceive your brand, and what to do about it, especially if you’re looking to grow your business.

What Poor Design Looks Like

Poor graphic design can take many forms, but it’s often easy to spot even if you don’t have a trained eye.

As a graphic design agency, we’ve seen countless examples of visuals that unintentionally turn customers away.

So, what does poor design look like?

It’s a business card with three different fonts and no breathing space.
The Instagram and LinkedIn posts with text that’s hard to read.
The flyer overloaded with information and no clear message.
The logo that looks different every time you use it.

These are the kinds of visuals that put off potential customers. They might not be able to explain what’s wrong, but they’ll feel it.

Here are a few common red flags we see:

• Inconsistent colours, fonts, and styles across platforms
• Pixelated or stretched images that feel unprofessional
• Busy layouts with no visual hierarchy
• Hard-to-read text or poor colour contrast
• Overly used templates that lack originality or brand personality

Poor design sends the wrong message. It can make your business look cheap or inexperienced, even when the product or service is top quality.

What hurts us the most is the fact that many small business owners don’t even know the damage these poor designs are doing to their businesses. They assume “it’s good enough” and keep putting it out there, not knowing it’s quietly costing them potential customers and low sales in the long run.

But once you know what to look for, you can start to fix it.

How Bad Design Affects Your Business

• Missed leads:

This one hurts the most.

You are most likely offering something truly valuable, a great service or an amazing product, but if your design turns people away before they even read the message, you’ve lost them.

You could be missing out on potential leads simply because of avoidable design mistakes and you wouldn’t even know it.

To you, this might seem quite harsh. I mean, judging a business just because of a few design mishaps? But if you think about it, you’ve probably done this before. Maybe you didn’t patronise a business because their store looked messy or unprofessional, or something just didn’t feel right.

It’s the same thing online.

You could say your digital presence is like an extension of your physical storefront and if your store looks messy, it can lead to you missing out on potential customers. 

• Damaged credibility:

Bad design does affect the credibility of your business. 

Maybe after running a successful ad campaign, someone finally clicks through to check out your brand. They’re interested, maybe even ready to buy and then they land on a post and immediately run away.

Suddenly, the trust you built with that ad starts to fade.

Credibility is more than what you say, it’s also how you look. 

Good design builds trust at a glance. Poor design breaks it before you even get a chance to speak and once people lose confidence in your brand’s credibility, it’s hard to win them back.

This is where poor design does some long-term damage.

• Low engagement:

One thing you can count on poor designs to do for your business is bring about low engagement.

Can you even blame your audience? Would you engage with something that looks like a hot mess? What would you even comment, “Please, can you make the font more legible?”

When visuals are confusing, or simply unattractive, people scroll right past. They don’t like, comment, or share, and without that engagement, your reach and brand awareness are instantly in the mud, making it harder to grow.

• Difficulty raising prices:

When your design looks cheap, it’s hard to convince customers to pay premium prices no matter how good your product or service is.

People often judge value based on what they see first. If your branding feels low-budget, customers will expect lower prices and hesitate to invest more.

On the other hand, aesthetically pleasing, professional visuals signal high quality. This creates the perception that your offering is worth the price you ask.

This is why big brands go out of their way to make sure their brand is always looking on point. 

Why You Might Not Notice It

In simple terms, it’s because you lack the expertise to notice it.

How can you know what you don’t know?

This is not an attempt to shame you or make you feel like your previous efforts don’t matter, far from it. But when you are constantly inside your own business, it’s easy to become blind to the details.

You get used to how things look. You know what the post is supposed to say, so you don’t notice that the text is hard to read. You recognise your logo, so you don’t realise it’s stretched or pixelated in places. You’re focused on the message, not how it’s being visually received.

Also, because no one is giving you honest, expert feedback, you keep putting it out there, thinking it’s “good enough.”

But what seems “good enough” just isn’t. 

Many business owners don’t realise their design is the problem because they’re focused on the product or service and that’s understandable.

But perception matters. Your design is a contributor to the success of your business.

What Good Design Looks Like 

You know good design when you see it. But we will still expand on this;

It starts with simple, clean layouts. Each element is placed where it should be, your logo isn’t just slapped in the corner; it has breathing room and balance. The fonts are consistent across your posts and materials. The colour palette is harmonious and on-brand, not loud or mismatched. Relevant imagery is used when necessary.

Good design also creates a hierarchy. Headlines are clear and easy to find. The viewer knows what to read first, and what to do next. The visuals work alongside the message, not against it.

Your brand should look like your brand across Instagram, email newsletters, packaging, pitch decks, and everything.

If you’re unsure what that looks like for your business, explore our portfolio. You’ll see real examples of small businesses we helped transform. 

When you work with a professional designer or agency like Brand Mavins, the process is straightforward from the start. 

When It’s Time to Call In a Designer

To be sincere with you, it should’ve been before you created that logo, but all is well that ends well

If you’re reading this now, the best time to bring in a designer is today because we both know you are reading this article for a reason. Your online visuals most likely don’t look good enough, and you want to look like your competitors whose Instagram feed looks exactly like what you are looking for. 

Most small business owners start off doing everything themselves and that’s okay. But at some point, DIY designs and templates just don’t cut it anymore. Your brand starts to grow, your audience becomes more discerning, and your visuals need to reflect the value you actually offer.

So how do you know it’s time to bring in a professional?

• You’re rebranding or launching a new offer
• Your marketing materials look different across platforms 
• You’re not getting engagement even though you know your product or service is great
• You’re embarrassed to send your pitch deck or share your IG grid with potential clients

There are so many points in your journey where calling in a designer can change everything. Let this be that turning point.

Final Word 

We know it’s a lot to take in. You’ve seen your business in a few (or all) of the points we mentioned above. 

If your designs haven’t been doing you justice, that’s okay. We are here to do it justice on your behalf. 

Simply click on our contact tab and book a call today.